Barry Smith

"All that glisters is not gold..."


Co-founder of LIM, Barry has over 39 years of experience within the insurance industry. He began his career as an office junior at what was then Norwich Union (now Aviva) before working his way up to Branch Manager, and then onto Hiscox Insurance as a Sales and Marketing Manager before setting up LIM Group with co-founder Peter Lusted. Barry is an inspirational leader; teaching, motivating and empowering his team with the intention of building strong corporate foundations and people capable of delivering market-leading results. His approach to strategy as a basis to compete and win in the insurance market has led to our strong, sustainable growth and the quality of proposition that we are proud of today.

Barry achieved his Associateship of the Chartered Insurance Institute at the young age of 21, and was awarded a Fellowship and Chartered Insurer status at the age of 30.

He is known around the office for his witty analogies and love of Kidderminster Harriers.